Digital Product Branding
Where branding meets UX: We build brand identities that amplify your product experience.
Overview
In today’s digital-first world, a strong brand is more than just a logo — it’s an integral part of your product’s experience.
We believe that branding should be an integral part of the product and UX design consideration, not an afterthought.
That’s why we take a holistic approach, aligning the branding activities with your product’s UX and UI strategy. This ensures a cohesive and impactful experience for your users.
The Value
We blend creative thinking with user-centered design principles to create brands that not only look great but also amplify the user experience.
Building Brands Through Experience
We go beyond visual aesthetics. We carefully consider how your brand’s personality and tone of voice will translate into the user experience, crafting a cohesive and engaging journey for your audience. This means thinking about how your brand will sound and feel in every interaction, from microcopy to user flows.
User-Centered Approach
We use user research and UX methodologies to inform our branding decisions. This means your brand will be based on real insights about your target audience, not just subjective opinions.
Bridging Brand and UI
We extend your brand guidelines into a comprehensive UI component library, ensuring your brand’s visual language is consistently applied across every button, icon, and interaction within your digital product. This often-overlooked step is vital for creating a cohesive and memorable brand experience.
Our Process
01
Brand Strategy Development
Defining your brand’s core values, personality, and positioning to create a clear roadmap for success.
02
Identity Creation
03
UX Integration
04
UI Component Library
05
Brand Validation
Deliverables
Brand logo and identity assets
Comprehensive brand style guide
Unique and practical colour palette
Supporting UI component library
UX strategy to implement the brand across your product experience
Get in touch
Email us with some details and we'll tell you how we can help.
Testimonials
"They had a flexible, collaborative approach tailored to our unique culture and starting point."
Nicola Poynter
MediaSense
"The team's creative ideas and proactive approach impressed me throughout."
Sean Ward
Sheffield Hallam University
Why choose us?
Here are just a few reasons why you should consider working with LION+MASON for user research.
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FAQ's
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