Competitor Benchmarking
Analyse your competitors websites, apps and digital products, identify their strengths and weaknesses, and see how you compare
Overview
We'll benchmark your website, app or digital product against those of your competitors to provide you with a detailed overview of the market you operate in and your place within it.
We'll review and analyse user journeys, product features & functionality, visual design, written copy / tone of voice and accessibility to provide a comprehensive overview of the user experiences offered by your competitors. We'll identify strengths and weaknesses and highlight opportunities for you to differentiate.
The Value
Insight about your competitors strengths and weaknesses allows you to make informed decisions about your website, app or digital product.
Understand the market
Gain a deeper understanding of the market landscape, including trends, customer preferences, and new features and functionality
Highlight strengths & weaknesses
You'll get detailed insight about competitor strengths, weaknesses, and where your own website, app or digital product falls short
Identify gaps & opportunities
We'll identify current gaps and make specific recommenmdations about how to leverage these opportunities to gain a competitive advantage in the areas that matter most
Make informed decisions
In-depth market insight equips you to make strategic, evidence based decisions about where to focus priorities or allocate budget for your own projects
Realistic view of your current position
We'll provide an impartial, unbiased view of your current website, app or digital product in relation to your biggest competitors
Our Process
01
Scope, objectives & competitors
We'll host a kick-off workshop to explore the project scope, your business objectives, and the competitors to include. We'll work together to define the specific areas of focus for the competitor benchmarking.
02
Review & benchmarking
We use a combination of quantitative and qualitative methods to review your competitors against a set of benchmarking criteria, highlighting strengths and weaknesses
03
Gaps & opportunities
We highlight gaps between your website, app or digital product and those of your competitors and identify opportunities for you to gain a competitotve advantage
04
In-Depth Reporting
We deliver a detailed visually engaging report containing the competitor review, benchmarking, gap analysis and recommendations, all aligned to the scope and objectives defined in step 1
05
Playback Session
We’ll walk you through our findings, answer your questions, and provide expert guidance on the next steps.
Deliverables
Competitor Review
Structured review of your competitors digital propositions highlighting strengths & weaknesses
Gap Analysis
Identifies where you fall short & why against a range of benchmarking criteria
Actionable Recommendations Specific suggestions designed to address issues & help you outperform the competition
Prioritised Roadmap
A timeline of suggested activities aligned to your business objectives
Playback Session
We'll walk through the findings, answer questions & discuss next steps
Comprehensive Report
All findings & recommendations presented in a detailed, easy-to-understand report
Get in touch
Email us with some details and we'll tell you how we can help.
Testimonials
"They had a flexible, collaborative approach tailored to our unique culture and starting point."
Nicola Poynter
MediaSense
"The team's creative ideas and proactive approach impressed me throughout."
Sean Ward
Sheffield Hallam University
Why choose us?
Here are just a few reasons why you should consider working with LION+MASON for Competitor Benchmarking.
A Wealth of Experience
We have extensive experience and expertise in competitor benchmarking. We have delivered benchmarking projects across a wide range of industries in the public and private sectors.
Tailored to your needs
Our process is tailored to your specific business objectives. We’ll create bespoke benchmarking criteria designed to generate insight about your competitors in the areas you are most interested in.
Thorough Approach
We combine qualitative and quantitative benchmarking methods to provide a comprehensive assessment of your competitors websites, apps or digital products.
FAQ's
What is Competitor Benchmarking?
Competitor benchmarking is the process of comparing your business's website, app or digital product against those of your competitors to identify strengths, weaknesses, and opportunities for improvement.
What are the benefits of Competitor Benchmarking?
Competitor benchmarking helps businesses gain a deeper understanding of the market landscape and make more informed, evidence-based decisions about their own projects; where to focus, what to prioritise, and where to allocate budget and resource.
How many competitors can be included?
We recommend including 5 - 10 competitors. This range allows you to get a good overview of the competitive landscape without getting bogged down in too much detail.
What type of competitors can be included?
We recommend including a mix of direct and indirect competitors for the most comprehensive insight. Direct Competitors: These are businesses that offer similar products or services and target the same customer base as you. Understanding their strengths and weaknesses is crucial for developing a competitive strategy. Indirect Competitors: These are businesses that offer alternative solutions to your customers' problems, even if they don't directly compete with your product or service. Analysing them helps you understand potential market shifts and identify emerging threats or opportunities.
How long does Competitor Benchmarking take?
Projects typically take between 2 - 4 weeks depending on the number of competitors and the areas you want to focus on.
How do you conduct Competitor Benchmarking?
We use a combination of qualitative and quantitative benchmarking methods. We start by working with you to create bespoke benchmarking criteria designed to generate insight about your competitors in the areas you are most interested in. We then score each competitor website, app or digital product against these criteria and highlight strengths and weaknesses based on our own expertise in product design and user experience.
What will I receive at the end?
You'll get a detailed, easy-to-understand report containing the competitor review, benchmarking data, gap analysis and recommendations, all aligned to the scope and objectives we defined together at the outset.